Meet your new BAESmall-batch, bottled in Dallas, TXPick any 3 minis for $16Find your BAE in 5 questionsFresh recipes in BAE SchoolCatch us at a market near youMeet your new BAESmall-batch, bottled in Dallas, TXPick any 3 minis for $16Find your BAE in 5 questionsFresh recipes in BAE SchoolCatch us at a market near you
Jonathan serving bites from a tray
Our story

Born in quarantine. Bottled in Dallas.

Made for every kitchen.

Jonathan McKeemanHead BAE in Charge

SpiceBAE is the spice you use Before Anything Else. One sprinkle, and dinner goes from rerun to main character.

The problem

In quarantine, dinners at home started to feel like reruns. The same few meals on repeat, and recipes that asked for twelve jars you didn’t own. Jonathan, our Head BAE in Charge, wanted easy meals that still tasted like something.

The solution

So he made one blend for his friends and family: savory spices and fragrant herbs that could go on anything. From meats to produce, and from takeout to breakfast, SpiceBAE tasted great on all of it. Friends asked for refills. Then their friends did.

The evolution

SpiceBAE launched in November 2020. That one original BAE has grown into a whole family of flavors, each with its own color, personality and heat level, from the everyday SpiceBAE to SxxxyBAE (the one your mama warned you about). Every bottle is small-batch and bottled in Dallas, Texas.

Everyone’s welcome at this table

We’re proudly LGBTQ+-owned. 10% of every PrideBAE sale goes to Prism Health North Texas, which advances the health of North Texas through education, research, prevention and HIV care.

Come find us

Catch SpiceBAE at markets and pop-ups around Dallas–Fort Worth, or stock us on your shelves. See where we’ll be, or ask about wholesale.